Making Connections Worldwide.Delivering Results Locally.

Independent, full service communications agency out of Hobart, Tasmania

co-op toyota
heart foundation
university of tasmania
royal hobart hospital
tasmanian government
planbuild tasmania
tastafe
civil contractors federation tasmania
sustainable timber tasmania
tremayne faye rheinberger lawyers
surfboat rowers
southern cross care tasmania
royal life saving tasmania
public trustee
psyche mental health centre
moorilla
mona
kevlar security solutions
high vis army
harper's bathroom
fulton hogan
co-op toyota
heart foundation
university of tasmania
royal hobart hospital
tasmanian government
planbuild tasmania
tastafe
civil contractors federation tasmania
sustainable timber tasmania
tremayne faye rheinberger lawyers
surfboat rowers
southern cross care tasmania
royal life saving tasmania
public trustee
psyche mental health centre
moorilla
mona
kevlar security solutions
indeed
high vis army
harper's bathroom
fulton hogan

Tasmanian owned and operated, we work with the best of Industry, Business and Government

NEW SERVICE

Are you chasing a bigger share of your target market?

Have you considered Culturally and Linguistically Diverse audiences?

GMA has teamed up with some of Australia’s leading ethnic media specialists to bring inter-cultural assets to our clients.

You can extend your marketing reach beyond a mono-lingual customer base with CALD-appropriate strategies that include market identification; translation services that go beyond words to combine language, context and culture; and co-ordinated advertising in ethnic media both here and overseas.

Don’t miss the opportunity to address millions of people in CALD markets. Across Australia, almost one-quarter of the population speaks a language other than English. Here in Tasmania, Chinese, Nepalese and Indian round out the top three, outside of English.

Online, you can target geographic or demographic markets through programmatic or ODTV, while offline there are more than 200 intercultural print titles, over 100 radio stations and 17 television stations that can deliver your campaigns successfully.

Want to hit up Chinese markets through social media sites such as WeChat and Weibo? South-East Asian audiences through Indian mega-music site Gaana? Gray Matters will co-ordinate your ethnic media across a range of overseas media with campaign measurement on impressions/clicks, CTRs, UTMs – you name it.

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Let us show you how

CURRENT SERVICES

Comprehensive, results-driven marketing solutions for your business

Advertising

Think traditional media - TV, Radio, Print, Billboards, Cinema, Direct Mail, OOH and even trade shows - to promote your brand, product or service, access off-line audiences and drive new customers to your website.

Focus on digital - display, social media, native, search, video, audio and email marketing - to reach your audience on the go, wherever they are, whenever they are online and track the results in real-time.

If you're after a strategy that will provide you with a cohesive brand narrative across all your advertising platforms and encourage a two-way conversation with your customers then let us show you the benefits of a truly integrated campaign.

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OUR PROCESS

We believe that strategy comes before structure
Our process is designed to produce optimal results - EVERY TIME

Research and planning

We begin any project by working with you to define the target audience, set goals and objectives, and create a project plan.

Creative development

Together, we develop the creative concept for the campaign, including the messaging, visual design, and overall look and feel.

Campaign setup

Remain engaged as set up the campaign on the appropriate digital advertising platforms, including Google Ads, Facebook Ads, and others. This involves creating ad groups, targeting options, and budgeting.

Testing and optimisation

We monitor for performance and advise adjustments as needed to improve results. This may involve A/B testing different versions of ads, adjusting targeting options, or changing up landing pages.

Reporting and analysis

We provide regular reports on the performance of your campaign, including metrics such as impressions, clicks, conversions, and return on investment.

Campaign wrap-up

After the campaign is complete, we conduct a final analysis of the results and prepare a wrap-up report for you. This includes insights and recommendations for future campaigns.

Recent Articles

Read about new and proven marketing techniques from some of the best in the business. Guests blog submissions are more than welcome

View all blogs
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A path to inclusivity: Embracing diversity in Tasmania's real estate market

Sarah Fitzpatrick

01 May 2024

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Unlocking Business Potential: The Power of QR Codes in Advertising and Marketing

Sarah Fitzpatrick

27 February 2024

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Reaching New Horizons: Unlocking CALD Markets with Gray Matters

Sarah Fitzpatrick

26 February 2024

Our media partners

Google Partner
Meta Advertising Partner
Youtube Advertising Partner
Shopify Partner
Indeed
LinkedIn
Foxtel
News.com.au
Go Transit
Australian Community Media
Gatsby Partner
Netlify Partner

Do you want to stay up-to-date with the latest in Tasmanian media and communications?