We would like to thank all our customers for their business in 2021 and wish you joyful greetings this festive season and a safe and happy 2022.
GMA will be closed from COB Thursday, December 23 and reopening Tuesday, January 4 2022.
If you have any enquiries during that time, please email firstname.lastname@example.org. Urgent queries to Conrad Thunig on 0439 315 378.
Keep reading for GMA insights into 2022 MEDIA INSIGHTS...
- GMA Digital Marketing Manager Jake Seychell taps into the digital pulse...
2021 has seen the rise and fall of several experimental advertising trends as agencies come to grips with a volitile digital market.
To no surprise, social media and video advertising continue to surge as more local businesses seek to exploit the power of the online platforms as they to adjust to a post-covid marketing landscape.
In 2022, we can expect to see brands capitalise on the more intimate consumer relationships afforded by the medium to refine their customer profiles and bolster their market share.
The way agencies collect and use client data is also set to change, as preparations begin for a digital world with less explicit user tracking as global electronic cookie policies come into effect. Those who currently use data gathered from third-party cookies in their marketing system will need to consider alternate means to learn about their customers and execute their campaigns.
However you choose to collect and use your customer data, remember:
- Content is still king for these users - although clarity through the telling of customer stories is the new heir.
- Consider the opportunities that reworked QR-codes offer directly linking traditional media to digital.
- And, focus on optimising local SEO.
Video consumption exploded during 2020-21 as the pandemic took hold with TV proving to be the medium that united, reassured, informed and entertained.
Now, the boundaries between VOD and linear TV are blurring as VOD begins to offer more TV-like content such as docos, sport or reality.
Advertisers will need to focus on five key pain points moving forward: Ad avoidance, constantly changing targeting, sharing brand ownership with consumers (audience diversity), growth and budgeting, and measurement.
- GMA Art Director Conrad Thunig has a few tips on branding for 2022.
Branding has seen a resurgence in the past two years, thanks to the increase in digital marketing, as a result of the pandemic.
Don’t automatically think TV commercials or banner ads, as YouTube videos, podcasts, blogs, reports and articles can help you explore demographics and communities beyond your existing audience.
And, gone are the days when logos consisted of fussy graphics. They need to be neat and clean for use across multiple platforms at different scales. Consider simple versions of your logo depending on application.
That's just a taste of things to come. To stay up to date on the current trends in media and communications, head to our website.
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