tasmanian advertising specialists

from a small island with a big voice.

Rise above the competition with advanced marketing campaigns built with the latest, innovative technologies.

trusted by Tasmania's leaders

Welcome to Gray Matters Advertising

We specialise in digital and traditional advertising, marketing, branding and design with the aim to deliver world class communications that support the work of business; improve people’s lives; and enable the effective operation of our economy – taking into account climatic, cultural and social variances.

Over the past 20 years, GMA has placed more than 50, 000 advertisements across Tasmania alone with 99.8% accuracy.

We are the state’s number one print advertiser – and not by accident.

Our team of experienced account service professionals allow us to to negotiate some of the lowest advertising rates in the country while our creative specialists can turn around designs quicker than anyone in the business.

This ‘one stop’ approach means we take care of everything from design and content creation to placing your ad for publication.

No matter the scope of your project, you will always be in touch with the same professionals who have the knowledge and the skills to get your job done quickly and efficiently.

What we do

strategy

research
business planning
audience analysis
campaign testing and evaluation
consulting services

production

graphic design
illustration
infographics
rebranding
brand guidelines

digital

web design
UI / UX
social media advertising
search engine marketing
business software integration

print

local & international placements
annual reports
brochure design
event branding & collateral
packaging

Featured Clients

Tas Gov

Gray Matters Advertising is the Tasmanian Government’s Master Ordering Agency for print media and has held the classified account for almost two decades. As part of this contract GMA provides weekly media services for vacancy, tender and public notices, requiring continuous liaison with multiple State Government departments. And the association extends way beyond to specialised digital placement, television and radio.

Co-op Toyota

Co-Op Toyota Tasmania is a valued Gray Matters Advertising client. As Tasmania’s leading dealership, Co-Op demands exceptional marketing and communication that stands out in a highly competitive environment. Understanding and adherence to international brand guidelines is a constant requirement when working with this client.